HRX, an Indian fitness brand owned by the Bollywood star Hrithik Roshan and Exceed Entertainment, has forayed into the category of sports and fitness equipment for home workouts. HRX ranges will now feature also dumb-bells, kettle-bells, yoga mats and skipping ropes. HRX was first launched in November 2013 on Myntra.com with a range of men’s athleisure clothing. In 2020, HRX entered into a partnership with Flipkart to launch its first range of audio devices. The two companies are coming together again in 2021 to launch HRX’s Sports and Fitness Equipment for home workouts. HRX is also planning to enter the world of wearable tech by the end of 2021.

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