iRocker, an outdoor sports and lifestyle brand specializing in inflatable paddle boards, and Life is Good, the American brand of lifestyle clothing, have teamed up on two new co-branded designs of inflatable stand-up paddle boards (SUPs), featuring optimistic art and messages from Life is Good. The boards, designed to be also beginner-friendly, feature an extra wide base for optimal stability. iRocker used a triple-layer composite PVC for the two new designs, which is said to allow for a very durable yet lightweight product. The new SUPs also include the capability to add accessories to optimize the paddle boarding experience. The boards will be available on both companies’ websites for a limited time only. For every purchase of Life is Good x iRocker paddle boards, as with all its products, Life is Good will donate 10 percent of its annual net profits to the Life is Good Kids Foundation, dedicated to helping at-risk youth across the U.S.