K2 Snowboarding has added Thomas Delfino to its sponsorship roster. The 30-year-old Frenchman rode international park and backcountry freestyle before switching to split boarding and freeride expeditions. He has appeared in two movies: Shelter and Zabardast.
Elevate Outdoor Collective (EOC), formerly K2 Sports, announced a fundamental change to its global sales structure designed to support the growth of its independent brands.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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