Vanessa Bryant, the widow of the late NBA star Kobe Bryant, announced on Instagram on April 30 that she was launching the Mambacita clothing line, in partnership with Dannijo. Bryant said that the proceeds would go to the Mamba & Mambacita Sports Foundation, a non-profit organization for undeserved athletes and young women in sports. Mambacita was the nickname of Gianna Bryant, Kobe and Vanessa’s daughter, who died with Kobe in a helicopter crash on Jan. 26, 2020. The Mambacita line was launched on May 1st, which would have coincided with Gianna’s 15h birthday. The clothing line sold out in less than a day. The announcement came shortly after reports that Kobe Bryant’s estate had decided not to renew the late basketball player’s agreement to associate his name with Nike.