Macron is the new technical sponsor of the Tigers Tübingen, a German basketball team that plays in the 2 Basketball Bundesliga. The Italian sportswear company will provide the team with all their technical apparel as well as a line of merchandising products. The agreement will be effective at the beginning of the 2020/21 season.
Columbia’s Endor collection lands December 11 with 20 STAR WARS pieces and Billie Lourd fronting the campaign, as the brand leans into irreverent marketing and real space tech.
Fitness technology leader iFIT announces Trainer Games, a six-episode reality competition series launching on Prime Video in January 2026, offering contestants a $250,000 contract and a place on its elite trainer roster.
Columbia Sportswear leans into absurd humor with a campaign offering its entire inventory to anyone who proves Earth has an edge.
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