Macron, the growing Italian teamwear supplier, has signed a deal to dress up CSKA Sofia, the leading Bulgarian football team, replacing Adidas after the expiration of its contract in May 2022. The club, which has won many championships, was born in 1948 as part of the Bulgarian Army. Separately, Macron has enlarged its esports community as technical partner of Reply Totem, an Italian esports team that has been competing internationally. It was founded in 2019 by a group of entrepreneurs and professionals.

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