+++ UEFA has announced TikTok as a new global sponsor of the UEFA Euro 2020 championship, the first partnership of a digital entertainment platform with the organizers of the European football tournament, which is set to take place this summer after being postponed due to the pandemic ++++++ Molten Corp. will be the official match ball supplier for the UEFA Europa League for three more years, until 2024, and will also provide the official match ball for the newly created UEFA Europa Conference League, which is set to start in July +++ Nike has signed an endorsement contract with Keira D’Amato, the American marathoner who holds the 10-mile record +++ Lacoste has signed an endorsement deal with the female tennis player Fiona Ferro, who is 23 years old and is currently ranked first in France and 40th worldwide +++ Adidas has signed a five-year sponsorship deal for shoes, apparel and accessories with the University of Richmond, Virginia, using a hybrid model whereby ASB Sports will manage the distribution and customer service +++ New Era is launching a range of headwear for the English Sheffield United football team +++