MIPS, the Swedish supplier of helmet-based brain safety and protection equipment, has announced the formation of its first professional athletic team, “Team MIPS.” The team will serve as an “ever-growing global force of helmet safety advocacy,” with athletes from around the world with a wide range of backgrounds and professional sports such as cycling, skiing, motocross, moto GP and more. The first athlete to join the team is a Swedish professional freeskier and seven-time X-Games gold medalist, Henrik Harlaut.

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