All E-sports articles
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New golf simulation of “nearly” all courses set to launch
Ever dreamt about being able to play your local course in a digital world? Well, TruGolf may give you and a world of golfers that opportunity.
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Global Esports Federation unveils senior executive team
Paul J. Foster, CEO of the Global Esports Federation (GEF), has announced a series of updates to the organizational structure as part of the introduction of the GEF 5.0 strategy for the 2024-2028 cycle. Each member of the executive team will lead a core GEF division: Rustam Aghasiyev, Chief ...
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Zwift introduces new e-sports competition
After losing the hosting of the Esports World Championships to competitor MyWhoosh, Zwift has announced that it will host the “largest cycling e-sports event ever held”: the “Zwift Games,” a new multi-format competition open to the entire cycling esports community. The Zwift Games are designed to give every cyclist the ...
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Puma to sponsor Dux
Puma has signed a two-season deal to become the technical supplier for Dux Gaming, according to Esports Insider and Tradesport. Dux operates in both sports and e-sports, in the latter case competing in FIFA (EA Sports FC), NBA 2K and Formula One. In addition to such e-sports teams, Puma will ...
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Article
ISPO Munich 2023 offers New Perspectives on Sports
Only three months before the leading sporting goods trade show, ISPO Munich opens its doors again at the Messe München exhibition center. The show, which will take place from Nov. 28-30, 2023, will be thematically divided into the following areas: Outdoor (Halls A1-A3): From large booths to merged villages, ...
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MyWhoosh to replace Zwift as host platform of UCI Esports World Championships
The Union Cycliste Internationale (UCI) has announced that the virtual cycling platform MyWhoosh will be the exclusive platform and organizer of the UCI Cycling Esports World Championships in 2024, 2025 and 2026. The partnership includes qualifying rounds and a final to be held on-site in Abu Dhabi, where MyWhoosh is ...
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NIP and Fila introduce jersey with ID chip for e-sports gamers
Source: Fila NIP x Fila Pro Kit E-sports legend Ninjas in Pyjamas (NIP) has announced the launch of its first collection with Italian sports brand Fila. Together, the two brands aim to define the future gaming style for fans and players around the globe. The NIP x ...
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IOC announces details of the Olympic Esports Series 2023
The International Olympic Committee (IOC) has announced details of the Olympic Esports Series 2023, a global virtual and simulated sports competition created by the IOC in collaboration with international sports federations and game publishers. The games features the following nine sports: archery (World Archery Federation, Tic Tac Bow) baseball ...
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New e-sports live ticker for sports publishers
Shadow Esports, a leading provider of professional e-sports analytics tools based in Berlin, Germany, has developed what it says is an easy-to-integrate e-sports live ticker designed to help digital sports media provide e-sports fans with high-quality content. The free basic version of “Esports-Liveticker” includes a scoreboard through ...
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IOC confirms Singapore to host first Olympic Esports Week in 2023
The International Olympic Committee (IOC) has confirmed that the first Olympic Esports Week will be held in Singapore from June 22-25, 2023. The announcement is the next major step in supporting the development of virtual sports within the Olympic Movement and deepening collaboration with competitive gamers. In partnership with the ...
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EA Sports offers FIFA World Cup update for Qatar tournament
With the FIFA World Cup 2022™ game mode, Electronic Arts Inc. is now offering an update at no additional cost to FIFA 23 fans. They can play as one of the 32 qualifying nations in an authentic recreation of the entire FIFA World Cup 2022™ from the opening match to ...
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A plan to revive the Pythian Games
Have you ever heard of the Pythian Games? Don’t worry, neither have we, but the so-called International Pythian Council, consisting of royal majesties, ambassadors, entrepreneurs, cultural organizations and artisans from more than 90 countries, is now planning to revive the Delphic idea of the “Modern Pythic Games.” ...
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Puma extends partnership with e-sports company
Puma and the e-sports company Gen.G have signed a multiyear extension of their existing global partnership for joint merchandise, player kits and special-edition uniforms. On Sept. 20 they will be launching a second lifestyle collection to be worn by Gen.G’s creators and players, among them team Korea (LCK), which won ...
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DP World Tour launches e-sport tournament
The DP World Tour is launching a new e-sport competition in partnership with Topgolf and DreamHack Sports Games. The new “eTour”, which will be open to playing from Aug. 31, is available to anyone who downloads the WGT by Topgolf mobile game, developed by DreamHack. The new competition will take ...
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Men’s fashion brand Strellson moves into e-sports
Ovation eSports AG, a Swiss e-sports organization based in Zurich, announced a collaboration with Swiss menswear brand Strellson. Ovation manages a team of young athletes who act as both content creators and influencers in the gaming industry. The collaboration spans the entire Ovation organization and its esports teams. As part ...
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YouGov analysis sees E-sports being an industry dominated by young, male consumers
YouGov has conducted a new study on the German E-sports market. The global market research company puts one of its main focuses on the E-sports business since it entered an exclusive research and data analysis partnership with the gaming business media outlet Business of Esports last year. The new study ...
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EA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
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Prada aims to score in digital gaming space with winter outfits for avatars
Prada has partnered with game developer Ubisoft’s multiplayer platform Riders Republic, an online game featuring action sports such as snowboarding, wingsuiting or mountain biking. The Italian luxury fashion brand has provided virtual skis, snowboards and bikes specially designed for the game, as well as sportswear that players can equip themselves ...
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Article
Puma becomes official apparel partner of e-sports organization Gen.G
Puma has announced the expansion of its partnership with global e-sports organization Gen.G. The previous agreement, signed in June 2020, included the production of a jersey for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul, South Korea. The jerseys feature a design by Gen.G executive brand ...
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Adidas to sponsor G2 e-sports
Adidas has established a multi-year sponsorship deal with G2, the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system to keep the fabric ...