Indiegogo, the international crowdfunding platform specializing in tech and innovative products, has announced the launch on its website of new brand of outerwear, called Made, that can be designed by the customer and tailored on each wearer. The project will start with a hard-shell ski and snowboard jacket. The Made jacket is said to be waterproof, windproof, breathable and extremely durable, thanks to welded seams, waterproof zippers and a three-layer waterproof fabric. It can be manufactured to measure and can include details that have been designed by the customer, thanks to Made’s patent-pending system.

Customers usually have no choice but to buy a jacket that was sized based on the average dimensions of thousands of people. “By trying to fit everyone, they are effectively fitting no one,” the company explains on Indiegogo. Made takes the customer’s precise measurements – such as height, chest, waist, hip, shoulders – and put them into its special software, then adding other features picked by the customer like fit style, zip style, hood design, pockets, sleeves, colors and more. The resulting product is therefore designed to fully meet the customer’s requirements. If it does not, Made promises that it will fix it. Customers can propose their own design or ask for help from one of Made’s design consultants. Meanwhile, no attention is paid to the customer’s gender, the company explains, contrary to the norm in the outdoor industry, as achieving the perfect fit is Made’s only concern.

The material of the product can also be chosen by the customer, and with an eye on sustainability, between Sympatex and Polartec Neoshell, depending on their needs. In the future, the company expects to allow its customers to send the whole jacket back at the end of its life, and to be able to return it into a new jacket to the customer. Also, Made sources fabrics directly from Polartec partners to limit the amount of material that will end up in the landfill, as Polartec commits to 100 percent recycled materials and biodegradability across its entire product line. Sustainability is also taken into account as far as shipping is concerned. Every product will be shipped just once and directly to the customer, to cut down on the emissions associated with the product while also avoiding that the product sits on a shelf for months. Furthermore, shipping is free regardless of the destination.

Made was founded in Vancouver by Capri Philip, Cheryl Lebarr, both Canadian, and Dustin Butcher from the U.S. After featuring on Indiegogo in March and April, a campaign survey will be sent out in late April for jacket designs and measurements from each backer. Indiegogo orders will then be fulfilled in the period from May to August. The launch of the full brand is set for September. The company plans to have also developed pants and softshell by that time.

As indicated on Indiegogo’s website, the Made project has raised total funding equivalent to €34,970 until now from 128 backers, or 64 percent more than what was originally planned for it to go ahead. It is apparently still possible to become a supporter.

The two jackets are called the Minimalist and the Maximalist. For those who are not supporting the project, they can be ordered with an early bird discount for $400 and $500, respectively, with shipments starting in August.