GRM Marketing, a marketing and sponsorship agency based in Glasgow and a member of the European Sponsorship Association, has launched Sponsor Lead, described as Scotland’s first online platform for sport sponsorships. Sponsor Lead is a B2B website designed to help establish connections between individual athletes, teams and businesses. The platform, which went live on March 31, assists customers across the whole of the U.K. Sponsor Lead has already signed up two Scottish Volleyball stars Lynne Beattie and Mel Coutts, the triathlon star Calum Young and the East Kilbride Football Club.