Nike produces documentary for broadcast in the U.K.

To highlight Nike’s Play New platform, the Nike Creative Studio and the Wieden & Kennedy London agency have produced a 22-minute documentary that will be airing in excerpts during commercial breaks on Channel 4 and All 4 in the U.K. Titled New Heights, the film is about a “30-day challenge” to “conquer his fears” undertaken by Tu’Shea, a young caregiver who enjoys the mentorship of the footballer Adebayo Akinfenwa, the heptathlete Katarina Johnson-Thompson, the Gloves Not Gunz coach Precieux Noka and the diving coach Sam Buck. Music is provided by Little Simz, Riz Ahmed, High Contrast and Star One.