Nike is introducing Nike Well Collective, a vision that is meant to epitomize the brand’s commitment to serving the full spectrum of wellness – body, mind and life.
Nike Well Collective, which is said to be “inspired by insights from women” and the Nike Sport Research Lab, is built on Nike’s five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection. To support this vision, the company will expand its network of fitness trainers and coaches by onboarding more than 1,000 new trainers and coaches globally. In addition, the company is engaging with a roster of academics, researchers, scientists, medical professionals and academic authors across its holistic fitness pillars, including Deepak Chopra, the founder of The Chopra Foundation and Chopra Global.
Beginning on June 13, in the retail space, Nike Live stores will become Nike Well Collective stores. Also on June 13, @niketraining will become @nikewellcollective on Instagram.
