Nike has announced the launch of the Our Force 1 (OF1) collection, co-curated by the .SWOOSH community and built for the digital generation. Last November, Nike launched its new digital member platform for virtual creations called .SWOOSH. The platform, which has since reached more than 330,000 members, is now dropping its first digital-creation range with OF1, which is a tribute to the first 50 years of Nike and to the creativity and versatility of the Air Force 1, the company said.
On April 18, Nike began distributing AF1 posters on Swoosh.Nike to randomly selected .SWOOSH members. On May 8, these members will be given first access to the OF1 sale. General access will open on May 10 to the entire .SWOOSH community to purchase an OF1 virtual creation. .SWOOSH members will be alerted when they can open their OF1 digital “box” and discover which OF1 shoe it contains. Shortly after opening their OF1 box, each virtual creation will come paired with a 3D file which can be downloaded and used by the owner to express themselves in new ways.
.SWOOSH is still in a beta stage, but people can register to become a .SWOOSH member at welcome.swoosh.nike.
