All Metaverse articles
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News briefsStockX launches shopping experience on Apple Vision Pro
The online marketplace StockX has rolled out its own shopping experience on Apple’s newly debuted spatial computer, Apple Vision Pro, via a proprietary app. This immersive platform boasts a range of features, including a virtual sneaker showcase featuring 3D models, live market data, and a unique “Shop the Look” function ...
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News briefsLacoste teams up with The Sandbox on a Web3 experience
On its 90th anniversary, French fashion firm Lacoste will step into the virtual world after agreeing on a partnership with The Sandbox, a gaming virtual world and subsidiary of Chinese game software company Animoca Brands. The Sandbox team has collaborated with Lacoste to create the Lacoste World Tour, a multiplayer ...
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News briefsNike’s virtual shoe goes real-life
Nike’s digital member platform .SWOOSH is launching its first-ever real sneaker, designed exclusively for its members: The Air Force 1 Low TINAJ (“this is not a jpg”). According to the .SWOOSH blog, customers must have uncovered one or more OF1 boxes by Oct. 16 to enjoy exclusive access to the ...
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News briefs“Take me out to the view screen”
Major League Baseball (MLB) has streamed its first regular season game – the Los Angeles Angels vs. the Tampa Bay Rays at Tropicana Field, Tampa – through its interactive, virtual ballpark. Spectators anywhere in the world with an internet connection could watch the game in three dimensions, from unprecedented vantage ...
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News briefsAvatars to get digital sunglasses from Sunglass Hut
Source: Sunglass Hut EssilorLuxottica’s Sunglass Hut and avatar platform Ready Player Me are offering digital sunglasses that users can outfit their avatars with, a unique initiative that combines virtual worlds and physical retail. Starting Sept. 14, customers can pick up free sunglasses for their avatars at select ...
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ArticleMeta up in Q2 except in the metaverse
“We had a good quarter,” is CEO Mark Zuckerberg’s summation. “We continue to see strong engagement across our apps, and we have the most exciting roadmap I’ve seen in a while with Llama 2, Threads, Reels, new AI products in the pipeline, and the launch of Quest 3 this fall.” ...
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News briefsTennis HoF goes digital
With the help of Infosys, the International Tennis Hall of Fame (ITHF) has instituted a metaverse. Visitors can peruse holographic statues of the greats (Navratilova, Laver, King, Ashe, Vergeer et al.), virtual artifacts (a racquet of Stefanie Graf’s from her Golden Slam of 1988, a dress of Serena Williams’s from ...
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News briefsCrocs launches virtual store with first 3D shoe customizer
Source: Crocs Crocs has launched a new virtual store in partnership with 3D e-commerce platform Obsess. The Crocs Jibbitz Experience is “a virtual storytelling arena centered around self-expression, personalization, gamification and education.” It includes the brand’s first-ever 3D Jibbitz Customizer, a feature developed by Obsess to provide ...
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News briefsAsics invests in haptics for VR exercise
Asics Ventures, the investment arm of the sportswear company, has invested in Valkyrie Industries Limited, whose hardware and software are designed to produce “immersive sports experiences” through “muscle-based haptics.” Asics’ funds will be helping bring to market Valkyrie’s EIR Armbands, which “combine virtual reality and electrical muscle stimulation.” The companies ...
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News briefsPuma revamps its metaverse
Puma has established a sequel to its original metaverse. Black Station made its debut in September of last year as part of the company’s Futrograde show at New York Fashion Week. It sold NFTs (“digital collectibles”) that could be redeemed for physical sneakers. The new Black Station 2 has “two ...
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News briefsSão Paulo FC goes virtual
The latest sports team to expand into a metaverse is São Paulo FC. According to the metaverse’s custodians, Crypto Blockchain Industries (CBI), the “audiovisual content” will cover the professional men’s team, the women’s team, youth teams and club news. Fans will be able to talk to one another and gain ...
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News briefsAdidas strikes deal for “gated” blockchain products
Through its /// Studio (read: three stripe studio), Adidas has struck a three-year deal with Tokenproof, which will authenticate blockchain tokens for the Adidas Confirmed app. The arrangement will provide an in-app checkpoint through which only holders of the NFT collection ALTS by Adidas can purchase certain ...
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News briefsBlockchain and NFT sneaker trading marketplace secures $1 million investment
MetaZ Holdings, the owners of the Korean-based sneaker trading marketplace Meta[Z], has announced a $1 million Series A Investment from Pinewood Capital. On the Meta[Z] marketplce, sneakers are traded in the form of NFTs. The platform provides a service called Custody, which receives and stores sneakers in exchange for NFTs, ...
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News briefsNike’s .SWOOSH platform drops first virtual collection
Source: Nike .Swoosh OF1 poster Nike has announced the launch of the Our Force 1 (OF1) collection, co-curated by the .SWOOSH community and built for the digital generation. Last November, Nike launched its new digital member platform for virtual creations called .SWOOSH. The platform, which has since ...
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ArticleWhat if the metaverse settled for something simple?
BitNile Metaverse says that its metaverse at BitNile.com has surpassed 500,000 “active users” in the month since it opened its “early-access phase.” Question is, why should we care? After all, a single metaverse like Roblox – which, as our readers might recall, has deals with Nike, Adidas, H&M and FIFA ...
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ArticleTokens here and everywhere
In a study it has recently released titled “Digital Assets Trends,” a company by the name of Reply has concluded that tokenization can be universal. In other words, just about anything can be turned into or paired with a digital asset on a blockchain. Over the past couple of years, ...
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News briefsAdidas to host virtual fashion show at the Metaverse Fashion Week
The second ever Metaverse Fashion Week (MVFW), organized and hosted by Decentraland, is to take place March 28–31 and will feature a fashion show by Adidas. The MVFW is a multi-disciplinary and cross-metaverse event consisting of runway shows, after-parties, educational talks, shopping, immersive experiences, and entertainment. The theme of ...
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News briefsBiohacking expo going to Dubai
Asia’s first edition of the World Biohack Summit (WBHS) is scheduled for May 30-31 at the Grand Hyatt Hotel in Dubai. By the organizers’ definition, biohacking is a “health optimization model” consisting of things like genomics, personalization, lifestyle modifications, AI, wearables, “quantified self tools,” and the teachings of “ancient wellness ...
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News briefsEarn university credits in metaverse sports business
A first university course in virtual negotiation and the metaverse as they apply to sport will debut this October. Behind it are the sports-industry consultancy Valgo (the name translates to “I am worth” or “I have value”) and the University of Castille-La Mancha (UCLM), with its group for research in ...
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ArticleMetaverse NPCs that can learn
NPCs are familiar to gamers around the world as mindless characters that populate the backgrounds of video games. They are non-player characters, or NPCs, because no player is in control of them. A California company called Infinite Reality (iR) is endowing the NPC with data collection and machine learning to ...
