Nyjah Imani Huston has launched his own skateboarding brand, Disorder Skateboards. The company’s website went live on June 25. The name of the brand was chosen to reflect the rebellious spirit of those who participate in the sport, Huston explains in a post on the Disorder site. Huston is a six-time world champion and 13-time X Games gold medalist, and has been competing professionally in the sport since he was only 11 years old. He will ride Disorder boards at the upcoming Tokyo Games, which are set to start on July 23.