The Phelps Brand – a brand of technical swimwear born in 2014 from a partnership between the Olympic champion Michael Phelps, the coach Bob Bowman and the swim-gear producer Aqua Sphere – has brought aboard Canada’s youngest world champion swimmer, Penny Oleksiak, to be a global brand ambassador. Oleksiak holds the Canadian record for most medals at a single summer session of the Olympic Games and the Olympic record for the women’s 100 meter freestyle. She is to become the face of the Matrix Technical Suit, the first product launched by the brand this year, which is on sale at www.michaelphelps.com. Approved by the Fédération Internationale de Natation (Fina), the suit has the proprietary Exo-Core technology, adaptive compression to reduce muscle vibration and drag, and a sustaining tape system to improve body position.The
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