+++ Britain’s Topshop launches activewear for yoga, winter walking and similar activities ++ Duca del Cosma has launched a range of golf gloves +++
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New technology automatically adjusts iFit workouts to the heart rate
2021-01-15T17:26:00Z
Icon Health and Fitness has announced that iFit , the patented connected fitness platform that powers its NordicTrack , ProForm and Freemotion equipment, is about to release the iFit Active Pulse , a new patent-pending technology that allows a member’s heart rate to automatically tailor the ...
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Stride introduces a “multi-use connected fitness machine”
2021-01-14T15:00:00Z
A Taiwanese start-up, Stride, has introduced a machine for the “space-constrained” and “motivationally challenged.” Its Transformer is described as a “multi-use connected fitness machine” that provides biking, running and rowing modes as well as strength cables, but takes up no more room than a treadmill. Sensors in the ...
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Livall unveils new smart cycling helmets at CES
2021-01-14T14:55:00Z
Livall has introduced its new C20 and BH51M Neo products at the virtual CES 2021 consumer electronics show. Livall C20 is a helmet for the city commuter, with a smart lighting system that switches on automatically in the dark. The C20 also features brake warning lights ...
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Adidas to sponsor G2 e-sports
2021-01-15T18:17:00Z
Adidas has established a multi-year sponsorship deal with G2 , the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system ...
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Asics is studying the effects of sports on the mind
2021-01-14T17:40:00Z
Asics has started a new research project about the “positive impact of sport on mental wellbeing” – in keeping, as its press release notes, with the source of its brand name: the Latin phrase “ anima sana in corpore sano ” (sound mind in sound body). The Japanese company ...
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Puma introduces a compression boot
2021-01-14T14:20:00Z
Puma has launched a football boot, called the Future Z 1.1 , with a mid-foot compression band, itself called the Fuzionfit+ . The band combines polyester and spandex yarns, while the boot’s upper is made of a coated, knitted material. Neymar da Silva Santos and Marco Reus ...
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