Puma announces Dixie D’Amelio as a new brand ambassador

Puma has announced Dixie D’Amelio as the brand’s newest women’s ambassador. The American social media star and music artist will be featured globally in various campaigns, including Puma’s latest women’s platform, “She Moves Us,” which celebrates women who move together to achieve and connect through fashion, community and sport. The ...

SIGN-IN  if you are already a subscriber of SGI Europe

Gated access promo

Become an SGI Europe Professional subscriber

Get access to what the top decision makers are reading in the sporting goods industry:

  • Access  to all SGI Europe news across 14 coverage areas (Retail, Corporate & M&A, Financial, Product, Marketing, Trade & Sourcing, Sustainability, Technology,…)
  • Access exclusive content  before it breaks to the public, scoops and breaking news
  • Essential E-mail Briefings  with the latest analysis and most important industry developments of the international market
  • C-Suite Interviews, guest chronicles  from industry experts and leaders that are shaping the future of the industry
  • Organisation-wide access  across offices, people and devices

View all subscription plans on our subscription page.