Puma has announced Dixie D’Amelio as the brand’s newest women’s ambassador. The American social media star and music artist will be featured globally in various campaigns, including Puma’s latest women’s platform, “She Moves Us,” which celebrates women who move together to achieve and connect through fashion, community and sport. The artist is working on several projects with the brand including a collection of her own, set to release in 2022 across Foot Locker and Puma.com. D’Amelio officially announced her new partnership with Puma via her Instagram account, where she wore the brand’s new Fierce 2 sneakers. D’Amelio originally gained popularity on TikTok, where she is currently one of the top ten most followed celebrities. She was named one of YouTube’s Top 10 Breakout Creators of 2020, and is growing fast on YouTube channels globally. In addition, she recently started a career in music. Her first single, “Be Happy,” was streamed more than 300 million times and obtained nearly 20 million views. The artist has just released her new single, titled “Psycho.”

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