Underlining its concern for the LGBTQ community, Puma has launched a Forever Free Pride collection in collaboration with Cara Delevingne, a fashion model who is known for her dedication to the cause. The company will donate 20 percent of the proceeds from its sale to her foundation. To signal its willingness to welcome people of all sexual orientations and genders, Puma is also celebrating Pride Month by putting rainbow colors on the façade of its head office in Herzogenaurach thoughout June. It will place the premises at the disposal of DJs to stream their performances for virtual Pride events in the neighboring cities of Nuremberg and Erlangen.

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