Puma has created a new midsole that is made with sugar cane and is introducing new footwear styles made with recycled materials, the company has announced, as part of its plan to make its entire product range more sustainable. Better Foam contains at least 35 percent bio-based materials that are derived from sugar cane, a material that absorbs carbon as it grows. The parts of the plant that are not destined for food production are blended into traditional foam cushioning to make Better Foam. The first sneaker to feature Better Foam will be the Emerge, which will be sold from July 1st. In addition, the brand has launched two new sneaker styles, the Caven and the Jada, which are made with at least 20 percent recycled materials in the upper and the laces. The Caven is inspired by the basketball shoes of the 1980s, while the Jada takes inspiration from classic tennis shoes. Earlier this year, Puma announced that by 2025, nine out of ten Puma products will be made of more sustainable materials.

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