Product & Marketing

Puma launches its lightest football jersey

2021-10-13T09:23:00

Puma has introduced what it describes as the lightest football jersey in the company’s history, weighing in at 72 grams. Called dryCELL, it is made of what the German company calls Ultraweave, whose two-dimensional ripstop structure combines recycled polyester, pattern construction and trimmings to produce a stretch in four directions. ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.