Puma has signed, as expected, a long-term sponsorship deal with the Brazilian football player Neymar Jr. and the holder of his image rights, NR Sports. Neymar will now be wearing the Puma King football boot on the pitch and promoting the brand’s lifestyle, training and sports footwear and apparel. Neymar has played with a number of winning clubs, helping to secure trophies in the Champions League and the Copa Libertadores as well as an Olympic Gold Medal for Brazil. He currently plays for Paris Saint-Germain (PSG) and earlier this year played in that club’s first Champions League Final. Neymar was previously sponsored by Nike, which is still the sponsor of the PSG club.