Puma, which is focusing again on running, will be helping raise funds for the Campaign Against Living Miserably (CALM), a British charity that is “leading a movement against suicide.” The company will be helping to launch of a “new content series,” an apparel collection and a virtual run, in which Hannah Williams, Jodie Williams and Imani-Lara Lansiquot – all athletes sponsored by Puma – will be taking part. The run is planned for Mental Health Awareness Week, scheduled for May 10-16. CALM will receive one-fifth of every £25 (€29-$35) registration fee. The content series, called CALM x Puma Spark Change, will recount how three people associated with CALM recovered their peace of mind through running. The apparel collection, finally, is due in autumn 2021, with all proceeds going towards CALM.