Quiksilver has launched a sustainable “Made Better” apparel collection made from recycled materials along with a “sustainability hub” that went live on its American website on March 10. The line includes boardshorts made with recycled plastic bottles and other items such as fleeces made with recycled polyester, and the surf brand is committed to using recycled materials from now on in 100 percent of its boardshorts and 97 percent of its mountainwear. The new online hub presents the brand’s environmental initiatives and credentials, with a rolling counter for the number of recycled plastic bottles used by Quiksilver so far. They are now around 254 million units. The hub also outlines the company’s objectives in this area: It wants to cut CO² emissions by 50 percent and generate 50 percent of revenues from sustainable products and services. By 2030, all its goods and services will be made sustainably, and its participation in its own Mountain & Wave Regeneration Program should help the brand to become climate-positive by then.