Rollerblade, the specialist in inline skating, has announced that Stephen Helfenbein has joined the Rollerblade team as the lead ambassador to the Skate to Ski program, an innovative approach to staying fit during the off season. The Skate to Ski program provides training and instruction for skiers to use inline skating during the off season to stay in shape for skiing. The training system has been developed in conjunction with US Ski & Snowboard as well as the Professional Ski Instructors of America, of which Helfenbein is a member, and the National Ski Patrol. Skiers can purchase skates online with direct links to preferred online vendors and the ability to purchase directly on rollerblade.com.