As already reported, the Spanish version of paddle tennis, pádel, is growing strongly in Sweden. A few years after testing a shoe for the sport, Sweden’s Salming is adding pádel to its range of racquet sports, which comprises handball, squash, volleyball and floorball. According to Sportfack, Malor International, a firm run by Christer Lundgren and a former Salming employee, Rikard Jonsson, is making the initial investment and owns the rights to the Salming pádel brand. Jonsson tells Sportfack that he has brought to bear a network of designers and product developers in Sweden and the Norwegian town of Askim along with Asian manufacturers. The investment in padel, he says, will henceforth be more of a combined effort. The collection is nearly complete in terms of production and will be delivered in stages over the course of 2021. The shoes (two men’s models, one women’s, all sown in Sweden) will make their debut in June and July, along with the balls. The textiles (eight garments, made in Turkey) will follow soon thereafter, with the paddles and bags arriving in September. There will be six to ten types of paddles to begin with, and plans are under way for custom models. On the marketing side, Salming has signed a men’s and a women’s player from the World Pádel Tour (WPT), as well as the former top-six player Hugo Cases, to endorsement deals. By Jonsson’s count, Salming is present in 68 countries. He believes pádel’s greatest potential for growth in Europe lies in Denmark, Norway, Poland, Germany and Switzerland.