Selle Italia has announced a new partnership with Fabian Cancellara, the former professional road bicycle racer from Switzerland, as a brand ambassador for the leading brand of bike saddles. The partnership will involve the development of new products as well as all the events of Chasing Cancellara, a platform on which cycling enthusiasts can virtually team up with the double Olympic gold medalist in different race formats around the globe. Selle Italia will be the official supplier of both the Chasing Cancellara circuit of events and the Swiss Racing Academy, with a focus on supporting youth cycling and new potential cycling talents. Cancellara, who is now 39, retired from racing at the end of the 2016 season. During his successful professional cycling career, he earned the nicknames of “Bern Locomotive” and “Spartacus.”