Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck Ranch in Texas. One of the commercials featured his iconic song “On the Road Again,” while the other offered a witty variation on his signature plea for “legalization” – this time, not of cannabis, but of comfort. Willie Nelson’s “On the Road” and “Legalize” commercials mark the ninth time Skechers has advertised during the Super Bowl.
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