Skechers teams up with Willie Nelson


Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck ...

Already an SGI Europe subscriber? Sign in here

Gated access promo

It’s time to get you onboard. Subscribe today!

  • Insights you won’t find anywhere else about sporting goods brands and retailers and the sporting goods market
  • Highly trusted business information you can rely on to make important decisions
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry


To continue reading this article Register Now. If you are interested in a Team or Corporate subscription, click here to find out more