All Super Bowl articles
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News briefsKanye West spent $7 million on Super Bowl commercial, $0 on production – and it worked
In many ways, Super Bowl commercials are just as much a spectacle as the game itself. These ads are scrutinized every year, and for those not fully invested in the sport, they add an extra layer of enjoyment. They could also be a part of the reason why this year’s ...
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News briefsSuper Bowl LVIII breaks TV records with thrilling showdown and star-studded lineup
Super Bowl LVIII, played at Allegiant Stadium in Las Vegas, has rewritten the TV viewership playbook in the US. CBS, under Paramount’s ownership, hosted the game, attracting an astounding average of 123.4 million viewers. This figure surges past the previous record set by Fox during Super Bowl LVII, in 2023, ...
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ArticleForget the big game. The biggest competition is in the commercial breaks
Brands, including one of the global leaders in footwear, are paying big bucks for a coveted ad slot at the Super Bowl, but is it worth it?
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Infographics & DataAverage cost of a 30 second Super Bowl commercial in the U.S. 2002 to 2023
Found out how dramatically the cost of advertising at the Super Bowl has increased in our latest graphic.
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News briefsRihanna wears Salomons for Superbowl show
Singer Rihanna wore Salomons as she performed a highly-anticipated set for the famous half-time show at the 2023 Super Bowl LVII. The distinctive red sneaker worn by the megastar is part of a November 2022 collaboration between fashion brand MM6 Maison Margiela and Salomon. The MM6 Maison Margiela x Salomon ...
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News briefs
Apple signs five-year sponsorship deal with NFL for Super Bowl halftime show
According to Sportico, the iPhone manufacturer Apple has signed a new contract with the National Football League (NFL) as the new sponsor of the Super Bowl halftime show. The company will pay nearly $50 million annually for the coming five years, with the event being billed as the “Apple Music ...
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News briefsSkechers teams up with Willie Nelson
Skechers was represented on the biggest advertising stage in the world – the Super Bowl – by one of the greats of the U.S. music scene, Willie Nelson. The new global campaign kicked off on Super Bowl LVI Sunday with the artist appearing in two commercials filmed at his Luck ...
