La Gazzetta dello Sport, Italy’s leading sports newspaper, has published the ranking in terms of investments of the technical sponsors of the Serie A clubs, the top-tier football division in the country. The partnership agreements between the 20 clubs that compete in Serie A and their respective technical partners for the current 2020/21 season are worth a combined €106.42 million. Juventus FC tops the ranking, with €51 million per season from Adidas, excluding royalties, followed in the Top 3 by AC Milan, with €11 million per season from Puma, and Inter Milan, with €10 million per season from Nike. Meanwhile, Macron tops the ranking in terms of the total number of partnerships in all the divisions, with five clubs outfitted by the Bologna-based brand.

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