Titleist has announced a new licensing partnership with the British & Irish Lions, the touring team of rugby players selected among the best players from the national teams of England, Scotland, Wales and Ireland. The deal has been secured by The Point.1888, a U.K.-based brand licensing company. Titleist will offer a range of Lions-branded accessories including golf balls, golf bags, golf club head covers, gloves and towels. The Lions will be on tour to South Africa in 2021. The team traditionally tours every four years.