Vans has launched Channel 66, a digital livestream network broadcasting weekdays from New York City, Chicago, Mexico City, and Los Angeles to a worldwide audience. The channel offers a live audio and video broadcast featuring DJ sets, radio shows, talks, workshops and musical performances across music, art, action sports and community. The Californian footwear and apparel brand, which is part of VF Corporation, said the initiative is part of its commitment to “support artists and creatives while also uplifting communities during such an unprecedented time.” It noted that the Covid-19 pandemic has “forever altered the events landscape.” The channel aims to highlight each city’s heritage in sub-culture by programming through the lens of the people who live it, Vans claims. Channel 66 went live on Feb. 8. Broadcasting starts at 11:00 am EST (16:00 GMT) every weekday with Friday nights featuring live performances and dance-oriented DJ sets. The channel can be followed on Instagram at vanschannel66.