Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors and analysts in New York on Oct. 12. Victoria’s Secret went from a 16 percent market share in the sports bra category at its peak to 4 percent today. Victoria’s Secret has a global footprint of 1,350 retail stores in nearly 70 countries.

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