In a live digital pitch on Feb. 1, the first day of ISPO Munich Online, the ten finalists of the ISPO Brandnew Awards 2021 competed for the title of Overall Winner as the most innovative startup of the year. Each startup had 90 seconds to convince the audience in the voting. In the end, the victory went to West Kiteboarding. The startup from Germany, founded in 2018 by Felix Straub, presented, a safe magnetic binding for kiteboarders. In case of a fall, the board releases, minimizing the risk of injury. “I am at a loss for words! This award encourages me in my passion to make boardsports safer. And the title is a great opportunity to sell my boards,” Straub said.


Source: Messe München GmbH

ISPO BrandNew Overall Winnter Felix Straub

Included in the last round of ten were also some innovative outdoor and snowsports products worth mentioning. You can click on the links below to read more about them on the ISPO website.

Here are the ten Brandnew winners:

Overall Winner: – safe magnetic binding for kitesurfers

Agogic Outerwear – combination of classic rainwear, outdoor lifestyle and athletic leisure luxury for urban life

Ayaq – ultra-functional ski touring clothing from Biathlon Olympic champion Vincent Defrasne

Crampow – climbing aid specifically developed for ski mountaineers and freeriders

Maporto – special carrying system that takes the weight of a backpack off the shoulders

Skibrid – turns normal skis or snowboards into a joint-friendly carving device

The Ocean Mat – sustainable, natural rubber yoga mat

UV Bodyguard – small UV measuring device paired with a smartphone app

Veloine – innovative clothing for (pregnant) female road cyclists

YourCoaching – individual apps for fitness trainers and influencers


All winners and finalists of ISPO BrandNew 2021 can be visited in the virtual ISPO Brandnew Village (ISPO Munich Online registration required).