In a live digital pitch on Feb. 1, the first day of ISPO Munich Online, the ten finalists of the ISPO Brandnew Awards 2021 competed for the title of Overall Winner as the most innovative startup of the year. Each startup had 90 seconds to convince the audience in the voting. In the end, the victory went to West Kiteboarding. The startup from Germany, founded in 2018 by Felix Straub, presented Klick.ma, a safe magnetic binding for kiteboarders. In case of a fall, the board releases, minimizing the risk of injury. “I am at a loss for words! This award encourages me in my passion to make boardsports safer. And the title is a great opportunity to sell my boards,” Straub said.
Included in the last round of ten were also some innovative outdoor and snowsports products worth mentioning. You can click on the links below to read more about them on the ISPO website.
Here are the ten Brandnew winners:
Overall Winner: Klick.ma – safe magnetic binding for kitesurfers
Agogic Outerwear – combination of classic rainwear, outdoor lifestyle and athletic leisure luxury for urban life
Ayaq – ultra-functional ski touring clothing from Biathlon Olympic champion Vincent Defrasne
Crampow – climbing aid specifically developed for ski mountaineers and freeriders
Maporto – special carrying system that takes the weight of a backpack off the shoulders
Skibrid – turns normal skis or snowboards into a joint-friendly carving device
The Ocean Mat – sustainable, natural rubber yoga mat
UV Bodyguard – small UV measuring device paired with a smartphone app
Veloine – innovative clothing for (pregnant) female road cyclists
YourCoaching – individual apps for fitness trainers and influencers
All winners and finalists of ISPO BrandNew 2021 can be visited in the virtual ISPO Brandnew Village (ISPO Munich Online registration required).