All PRODUCT MARKETING articles – Page 2
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ArticleKappa marks 25 years of Kombat line
Kappa is marking the 25th anniversary of its Kombat jersey with a Slam Jam collaboration honouring 18 football clubs that have shaped the line.
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ArticleRheon Labs and Stretchline redefine bra strap design
Rheon Labs and Stretchline unveil a new adaptive bra strap that blends high-performance support with everyday comfort, targeting activewear and intimatewear markets.
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News briefsPolartec, Australian release tennis capsule
The ingredient brand teams up for the first time with a tennis brand
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ArticleAtomic enters the ski apparel market with new performance collection
Atomic unveils first full ski apparel line for 2025/26 season
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News briefsAdidas enters the safety footwear market with a partner brand
Adidas and GLO Brands announced a long-term partnership in the safety footwear market and the launch of adidas pro work
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ArticleAllbirds launches waterproof wool sneakers
Allbirds launched three wool sneaker styles that it claims to be fully waterproof.
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News briefsMacron’s first lifestyle collection premieres
Macron O.N.E. (Own. Nothing. Else.) wants to combine a high-end lifestyle collection with Italian design and the highest level of comfort.
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ArticleNew running brand collaboration set to follow Puma x Saysky tie-up
Hoka has unveiled a collaboration with Swedish running label Unna on a limited-edition reimagining of the Speedgoat 2.
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