The Adidas Originals x Miaou capsule – making its debut on Nov. 11 – channels automotive heritage and female empowerment. The collection reimagines track and racing gear through Miaou’s design lens, with footwear and apparel anchored in motorsport symbolism.
The collection
The capsule features two standout footwear models, the Mei Elite Miaou and the Miaou Boot – both built on variants of Adidas’ Taekwondo platform and reimagined respectively as a low-cut silver athletic shoe and a high-cut mesh boot. Throughout, the apparel and accessories embed motorsport cues, such as asymmetric zip jackets, padded-sleeve dresses, corset-style track sets and a yellow bag with contrasting navy branding.
Adidas’ expansion into athleisure and streetwear continues
The partnership adds to Adidas’ strategy of collaborating with fashion-forward brands to expand its relevance in the athleisure and streetwear crossover market. For Miaou, it’s a leap into global sportswear; for Adidas, a reinforcing of lifestyle credentials beyond performance.
Busy collaboration season
The Originals × Miaou capsule is part of a broader surge of limited-edition drops as Adidas seeks to sustain post-Yeezy momentum and deepen its cultural footprint in fashion, music and lifestyle.
In October, Adidas re-energized its Samba and Gazelle lines through tie-ins with regional designers and retailers. The brand continues to use Confirmed and Adidas.com as exclusive digital launch channels – central to its direct-to-consumer (DTC) growth push. Other late-year collaborations include upcoming capsules with Craig Green and Gucci x Adidas Part III (expected in December).
Strategic relevance
Adidas’ fashion collaborations – such as this Miaou partnership – play a key role in attracting new female consumers to the premium lifestyle segment, maintaining cultural visibility amid heavy competition from Nike, New Balance and Puma, and connecting fashion aesthetics with performance heritage to strengthen the brand’s overall positioning in the athleisure and streetwear markets.
The Miaou release is less about performance innovation than about sustaining cultural capital – yet it reinforces Adidas’ long-term strategy of turning style collaborations into a steady growth lever in the global sporting and fashion communities.
Key facts
- Release date: Nov. 11 globally via Adidas.com/Confirmed app and select retailers
- Footwear retail prices: Mei Elite estimated at $130, Miaou Boot around $200
