Product
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News briefsCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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News briefsMLB uniforms to change again, Players Association claims
Nike will be making changes to this year’s maligned uniforms for Major League Baseball (MLB) by the start of next season. The MLB Players Association has stated in a memo, seen by The Athletic, NBC News and ESPN, that designer Nike and manufacturer Fanatics will be restoring the large lettering ...
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News briefsParis 2024 branded products now available on Tmall
Alibaba has announced that fans in China can now access official Paris 2024 branded products on Tmall’s Olympic Store. Fans can purchase a range of licensed merchandise, including toys of the Phryges, the official mascots of the upcoming Games. Alibaba is a worldwide Olympic Partner and the Tmall platform, part ...
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News briefsNewcastle United introduces the SoundShirt to football
Newcastle United introduced two changes to some of its jerseys at its recent match against Tottenham Hotspur. First, the club’s front-of-shirt sponsor, Sela, a Saudi Arabian company specializing in the end-to-end development of intellectual property (IP) and in the production and management of events, donated its ad spot on the ...
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News briefsSun Day Red now launched, plans for wholesale expansion 2025
Sun Day Red has officially launched following its announcement together with Tiger Woods in February. The brand has debuted exclusively on its website, with plans for expansion through wholesale partnerships by Spring 2025, according to the company. Additionally, Sun Day Red will release special collections in May. For Woods, this ...
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ArticleNike has a new rendition of “air”
Nike has come up with a third iteration of the “air” idea, this time with an AI twist. (We note in passing an obvious thing: that “AI” is two-thirds of “air.”) As Nike describes the proceedings, with this latest iteration – A.I.R., an acronym for ”athlete imagined revolution” – the ...
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News briefsFormer skate pro returns to Etnies as Creative Director
California-based footwear brand Etnies, founded in 1986 and owned by Sole Technology, revealed that Sal Barbier will be the Creative Director of a newly announced SLB, by etnies line. Etnies Insta Barbier and Etnies were linked in the early 1990s when the former skate pro rode the Etnies ...
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News briefsFischer Sports recalls junior ski boots due to safety concerns
Fischer Sports has issued a recall in North America for its RC4 Junior Ski Boots, encompassing the RC4 50, RC4 60 and RC4 65 models in various sizes. The affected boots feature the “Fischer” branding on the lower shell, with the specific model and name displayed on the upper cuff ...
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News briefsSnell Golf unveils new ball lineup, makes fitting easier for customers
Snell Golf is making waves in the golfing world with the launch of three new balls. The lineup includes the Prime 2.0, Prime 3.0 and Prime 4.0, with each number indicating the number of layers in the ball. The company aims to simplify the fitting process by recommending a model ...
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News briefsFKA Twigs partners with On to redefine training gear
FKA Twigs, the singer-songwriter, embarks on a new journey as a Creative Partner for Swiss sportswear company On, acording to High Snobiety, expanding its reach into the training and gym-wear sector. On, renowned for its running gear, aims to revolutionize training footwear and apparel with Twigs’ collaboration. “Our entrance into ...
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News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
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News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website. The shoe incorporates Shiels’ logo on the heel and ...
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ArticleAgilitas Sports obtains licence for Lotto in India, Australia and South Africa
New York-based brand management firm WHP Global announced a new long-term license for Lotto with Indian sportswear and athleisure solutions platform Agilitas Sports. The license gives Agilitas exclusive rights to design, manufacture, promote and distribute the Lotto brand in India, Australia and soon in South Africa. The acquisition of the ...
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News briefsConverse Basketball to get a star creative director
Shai Gilgeous-Alexander, a guard for the Oklahoma City Thunder in the NBA, will become the Creative Director of Converse Basketball this September, according to a statement from the brand quoted in Forbes. He will also get a signature shoe of his own in 2025. Gilgeous-Alexander signed an endorsement deal with ...
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News briefsAdidas unveils extensive multi-sport footwear collection for 2024
Adidas makes a statement with the launch of one of its most expansive multi-sport footwear collections to date. Catering to a diverse range of disciplines from running and tennis to the latest inclusion of breakdancing, the footwear lineup comprises 49 distinct models, equipping athletes across 41 different sports – more ...
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News briefsAdidas unveils team kits for Paris 2024 Olympics
Adidas has revealed the team kits for the athletes at the upcoming Paris 2024 Olympic and Paralympic Games. Embracing a singular design narrative, the kits symbolize a collective spirit while honoring the diverse national identities of each participating nation. Jacqueline King, Design Director for Specialist Sports at Adidas, shared insights ...
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ArticleFinland’s Luhta reveals Olympic Collection from Rukka
Luhta Sportswear Company has been outfitting the Finnish Olympic team since 2017. As the Paris Olympics loom in July, the Finnish contingent will don the attire crafted by Rukka, the company’s specialized brand in technical and sports-specific apparel, footwear, and accessories. The team will sport Rukka garments during travel, at ...
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ArticleLululemon unveils Team Canada’s kit for Paris 2024
Vancouver-based activewear brand Lululemon has revealed Team Canada’s summer athlete kit for the upcoming Paris 2024 Olympic and Paralympic Games. This initiative marks Lululemon’s second collaboration with the Canadian Olympic and Paralympic teams, but it’s the first time they’re crafting athlete kits tailored for warm weather. In a statement, ...
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News briefsTarget jumps on the pickleball trend
Source: Prince Prince for Target US retail giant Target has announced a limited-time pickleball collection in collaboration with tennis and lifestyle brand Prince. According to the Sports & Fitness Industry Association’s (SFIA) 2023 Topline Participation Report, pickleball is the fastest growing sport in the US, and now ...
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News briefsNike supports mothers’ needs with new sports bra and shoe
Source: Nike Nike (M) Swoosh Bra Nike has created a wearable pump-compatible sports bra and an adjustable, easy-on walking shoe to support expecting and postpartum mothers. The new Nike (M) Swoosh Bra offers adjustable cup capacity thanks to wearable breast pumps to adapt to a changing body. ...
