All Real Madrid articles
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News briefsReal Madrid and Y-3 unveil travel collection collaboration
Continuing their partnership, Y-3 and Real Madrid have unveiled a new travel collection for 2022. This collaboration, following Real Madrid’s 120th-anniversary celebration with a special kit, presents a seven-piece ensemble curated by Yohji Yamamoto. The collection, drawing inspiration from the monochromatic aesthetics shared by both brands, features a range of ...
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ArticleReal Madrid becomes football club with highest revenue, says Deloitte report
Deloitte’s Sports Business Group has released the 27th edition of its Deloitte Football Money League. The report reveals the 20 highest-revenue-generating football clubs globally for the 2022/23 season. Real Madrid generated record revenues of €831 million, representing an increase of €118 million compared with the previous year, and knocked Manchester ...
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News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
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ArticleManchester City replaces Real Madrid as the world’s most valuable football brand
Manchester City FC has surpassed Real Madrid CF as the world’s most valuable football club brand, ending Real Madrid’s four-year streak at the top. According to “Football 50 2023,” the annual football club valuation report by Brand Finance, Manchester City has reached a brand value of €1.51 ...
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ArticleA Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefs
Real Madrid, Adidas sponsor pádel tournament
The third edition of the “Solidarity Circuit” Fundación Real Madrid by Santander began recently with a pádel tournament at the Mad4Padel club in Madrid. Among the participants were Iker Casillas, Felipe Reyes, Seba Nerone, Luis Milla, Miguel Torres and Lorenzo Sanz, representing such companies and bodes as Banco Santander, Pádel ...
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News briefs
Real Madrid builds metaverse stadium
In partnership with Astosch Technology and a Korean firm, Real Madrid has set up a virtual version of its home stadium – Santiago Bernabéu, complete with trophy case – and its environs. The walkable simulation includes a text and voice chat with real-time translation. The system enables fans anywhere in ...
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News briefsReal Madrid will donate €1 million for Ukraine aid
Real Madrid Club de Fútbol has announced that it will donate €1 million within the framework of “Everyone with Ukraine,” a campaign that was launched by the Real Madrid Foundation on March 5 to help alleviate the humanitarian needs of the displaced population in Ukraine. Some of the funds raised ...
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News briefs
Therabody has been chosen by Real Madrid as an official sponsor
Therabody has announced that the Real Madrid football club has chosen the American percussive massage brand as its official tech wellness partner. The relationship will see the Theragun Pro Wave Roller, Theragun Mini and newly acquired Recovery Pump integrated into the club’s training sessions. The new partnership aims to improve ...
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News briefs
Real Madrid implements an omni-channel retail plan with Legends
Real Madrid is implementing an omni-channel retail program developed for it by Legends, a company that operates in sports, entertainment and attractions and seeks to provide “holistic solutions for legendary brands.” The football club is opening a new online store, in eight languages, for its official merchandise, but it will ...
