All Reebok articles
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ArticleReebok and Global Citizen unveil first-ever “Take Action” collab
Source: Reebok Reebok, an Authentic Brands Group (Authentic) company, and Global Citizen, a leading international advocacy organization, unveiled the Reebok x Take Action footwear and apparel collection. Earlier this year, Authentic announced a strategic partnership with Global Citizen to empower consumers to activate their purchasing power by ...
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ArticleReebok unveils new premium sportstyle line in partnership with Farfetch's NGG
Reebok has unveiled Reebok LTD, a new premium line led by New Guards Group (NGG), with the goal of further elevating the Reebok brand through new products and collaborations. Reebok defines LTD as “a playground for creative evolution” under the motto “LEARN. TEST. DESIGN.” (LTD); a platform to unleash personal ...
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News briefsReebok partners with American football star Justin Fields
Source: Reebok Justin Fields Reebok and 24-year-old Chicago Bears quarterback Justin Fields have announced a long-term partnership. With this move, Reebok aims to reclaim its position in team sports for the long term. Part of that strategy will include expanding its athlete roster, increasing its presence in ...
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News briefsReebok returns to Brazilian soccer
Reebok has teamed up with renowned Brazilian soccer club Botafogo to become the official outfitter of the men’s and women’s teams and the youth division. The long-term strategic partnership marks Reebok’s return to Brazilian soccer. It is an important part of its global strategy ”to reclaim its rightful place in ...
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News briefsReebok and Zappos present new adaptive footwear collection
Reebok has launched its first collection of adaptive footwear in the U.S., “Reebok Fit to Fit.” The brand has teamed up with online shoe retailer Zappos.com to release its brand new adaptive footwear for people with disabilities. Zappos already has experience with adaptive product offerings for several years with Zappos ...
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News briefsReebok signs American football star Myles Garrett
Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns ...
