Reebok has entered into a long-term partnership with U.S. football star and Cleveland Browns defensive end Myles Garrett, which the brand says will energize Reebok’s lifestyle and performance categories in Classics, Running, Cross-Training and Heritage Basketball. As a Reebok athlete, Garrett will play a key role in key marketing campaigns and product innovation for performance designs, while providing product feedback and footwear testing for future models. The announcement follows the launch of Reebok’s “Life is Not a Spectator Sport” campaign, which encourages people to pursue their passions, celebrate their individuality and actively participate in the world around them. The fully integrated campaign will be implemented globally across digital, social and traditional media platforms. Throughout 2022, Garrett’s fans will see key Reebok sports and lifestyle products, including the Classic Leather, Nano, Floatride, Question, Pump and more.

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