Asics has teamed up with regional conglomerate Apparel Group to launch Asics retail stores in Qatar, United Arab Emirates (UAE), Saudi Arabia, Oman and Bahrain. The franchise contract encompasses the opening of 20 stores within the next five years. The first Asics store under this agreement was inaugurated at the Doha Festival City Mall in Qatar on Dec. 5. The new 165-sqm space showcases the collections of the Japanese sports brand for running, tennis, padel, volleyball and kids. The next openings are set to roll out in Saudi Arabia and the UAE. The new Asics stores will feature Asics’ Run Analyzer, a free specialized posture analysis and foot mapping technology that helps customers find the right running shoe. The partnership with Apparel Group for the launch of Asics stores in the Gulf Cooperation Council (GCC) countries “marks a new stage of growth for the brand in the Middle East and signifies our commitment to enhancing communities through sports,” said Mano Takayuki, general manager of Asics Arabia, commenting on this partnership announcement.

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