All Saudi Arabia articles
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News briefsA glimpse of Saudi padel
Saudi Arabia is the Middle Eastern country with the highest number of padel players. Over the next five years (by 2030) Saudi Arabia hopes to register 5,000 players in local competitions.
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News briefsRFEF might extend Saudi deal through 2034
The President of Spain’s Football Federation would like to see the Supercopa to be played in Saudi Arabia.
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News briefsSaudi Arabia pours another €18m into Newcastle United
Swedish Alexander Isak´s Newcastle United gets even more money from the Saudis, which now invests €18 million in the Premier League club.
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News briefsWTA Saudi Final watched by few in person
According to The Athletic, the match in the controversial tournament played on Nov. 3, a Sunday, filled about 400 of the arena’s 5,000 seats.
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News briefsSaudi Arabia seeks a stake in EuroLeague
The basketball league’s owners are looking to sell one-third of the business.
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News briefsNew Saudi football sponsorships
Concacaf inks multi-year deals with Saudi PIF and Riyadh Air to boost football growth and tournaments across the region.
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News briefsPIF seeks 50 percent of Selfridges
Saudi Arabia’s Public Investment Fund has reportedly offered to raise its stake in the department store chain.
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News briefsInaugural Olympic Esports Games to be hosted in Saudi Arabia
The IOC has announced that the first Olympic Esports Games 2025 will be hosted in the Kingdom of Saudi Arabia.
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News briefsSaudi Arabia’s PIF reportedly in talks to create new boxing league
The Public Investment Fund (PIF), the sovereign wealth fund of the Kindgom of Saudi Arabia, is “in discussions with multiple boxing stakeholders to create a league, potentially reshaping the competitive landscape of the sport,” Reuters has unveiled in an exclusive report. The discussions involve promoters like Matchroom Boxing and Golden ...
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News briefsWomen’s tennis and Saudi investment fund announce multi-year deal
The Women’s Tennis Association (WTA) and Public Investment Fund (PIF) have unveiled a multi-year partnership that is meant to grow women’s professional tennis and inspire more women and girls around the world to take up the sport. As part of the agreement, PIF will become the first-ever naming partner of ...
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News briefsATP agrees new partnership with Saudi Arabian PIF
The Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and Saudi Arabia’s Public Investment Fund (PIF) have agreed a new multi-year strategic partnership with a focus on enhancing global tennis. Upon the terms of the agreement, PIF will become the official naming partner of the ...
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News briefsSaudi Arabia to host one if its first international women’s football championships
This year, according to SportsProMedia, Saudi Arabia will be hosting the West Asian Football Federation (WAFF) women’s championship, now in its eighth edition and scheduled for Feb. 19–26 in Jeddah. Never before has an 11-a-side women’s soccer tournament been held in the country, and never before has the Saudi Arabian ...
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News briefsAdidas forms strategic partnership with Sela
Adidas has forged a strategic partnership with Sela, an events company owned by Saudi Arabia’s state-owned investment group, the Private Equity Fund (PIF). The aim is for the two entities to collaborate to expand both business and sports participation. Ibrahim Mohtaseb, Sela’s senior vice president, expresses confidence that this partnership ...
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News briefsPGA Tour nears $3 billion deal
According to Bloomberg, the PGA Tour is on the verge of finalizing a massive deal with Strategic Sports Group (SSG) that could generate $3 billion for the PGA Tour. The deal has nothing to do with Saudi Arabia’s PIF and is unrelated to LIV or the DP World Tour. SSG, ...
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News briefsLTA turns down the Saudis
The board of the UK’s Lawn Tennis Association (LTA) has rejected a proposed sponsorship from the ATP and Saudi Arabia’s Public Investment Fund (PIF), the London Telegraph reports. Included in the proposal were two British tournaments, Queen’s and Eastbourne (worth 500 and 250 points, respectively), as well as Masters 1000s ...
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News briefsSaudi Arabia sole bidder for 2034 World Cup after Australia pulls out
Saudi Arabia has emerged as the sole bidder to host the men’s 2034 FIFA World Cup following Australia’s decision not to bid for that edition of the tournament. FIFA had set Oct. 31, 2023, as the deadline for federations in Oceania and Asia to formally declare interest in hosting the ...
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News briefsSaudi Arabia is reportedly lobbying to host the FIFA 2034 World Cup
Saudi Arabia is refocusing its ambitions on a sole bid for the FIFA 2034 World Cup. The original idea of co-hosting the event in 2030 alongside Egypt and Greece has reportedly been abandoned, according to The Times, as the country’s authorities are already lobbying with senior figures in European football ...
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News briefsAsics opens first store in Saudi Arabia
As previously reported, Asics is pursuing its retail expansion in the Gulf Cooperation Council (GCC) countries. The Japanese sports brand has just inaugurated a store in the Kingdom of Saudi Arabia (KSA) through a partnership between its local subsidiary Asics Arabia and Apparel Group. Asics’ first store in Saudi Arabia ...
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News briefsAsics partners with Apparel Group to roll out retail stores in the GCC
Asics has teamed up with regional conglomerate Apparel Group to launch Asics retail stores in Qatar, United Arab Emirates (UAE), Saudi Arabia, Oman and Bahrain. The franchise contract encompasses the opening of 20 stores within the next five years. The first Asics store under this agreement was inaugurated at the ...
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News briefsAdidas partners with the Saudi Arabian Football Federation
The Saudi Arabian Football Federation (SAFF) has announced the signing in Doha of a new partnership contract with Adidas. From March 2023 and until 2026, the German sportswear brand will be the exclusive supplier of all training and match clothes for the Saudi national football teams. SAFF currently has an ...
