Québec-based In-Sport Fashions, a Canadian distributor of specialized lifestyle, sports and outdoor products, entered an exclusive partnership with the sustainable footwear brand Allbirds. Effective Sept. 15, 2023, In-Sport Fashions assumes distribution of Allbirds products across all Canadian distribution channels: retail, allbirds.ca and wholesale partner openings.
Under this new distribution agreement, In-Sport Fashions will leverage its extensive network of retailers and distribution channels to bring the Allbirds product line to customers across Canada. This move solidifies Allbirds’ position in the Canadian landscape and underscores In-Sport Fashions’ commitment to providing consumers with high-quality products. The timing of this partnership aligns with the shift in consumer behavior toward sustainable and ethically produced goods. The eco-friendly materials used by Allbirds, such as its signature merino wool, are well received by the rapidly growing community of environmentally conscious consumers.
