Retail members of the Intersport Spain network have begun placing their orders for items under the Intersport own-brands McKinley and Energetics through Intersport France, according to a report in CMDsport. The test conducted for the autumn/winter 2023/24 sell-in having proved fruitful, Intersport’s buying groups in Spain and France have reached an agreement, and this has gone into force for spring/summer 2024.
McKinley and Energetics are Intersport’s two biggest own brands – the first focused on mountain sports, the second on textiles for fitness, running and casual use.
Maite García Frutos, who became chairman of Intersport Spain earlier this month, believes the arrangement will “provide economies of scale to both organizations, streamline processes and improve economic conditions, making our associates more competitive.” This is, however, her group’s only international cooperative deal for the moment, as she tells CMDsport. “There is nothing else.”
But she believes the benefits are clear of belonging to an international organization, as it provides options that other buying groups lack. “Many of the deals with the main brands, in terms of exclusive products and product launches, are negotiated for the group as a whole by the buying group in Switzerland.”
