Retail & Distribution

New partner for Reebok in Mideast and Africa

2022-01-28T17:38:00

Al Boom Marine (ABM) has been selected by the Authentic Brands Group (ABC), as the future operating partner for Reebok in the Gulf states, the Middle East (including Iraq and Lebanon), and North Africa (including Algeria, Egypt and Morocco). ABM, a 35-year-old company based in Dubai that belongs to Scope ...

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