All Reebok articles
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News briefsReebok expands into eyewear market
Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages. “Through our partnership with Mondottica Group, we’re expanding the Reebok brand into the realm ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsMarks & Spencer adds Puma and Reebok to its brand offer
British retailer Marks & Spencer (M&S) has announced that Puma and Reebok are joining The Sports Edit, its dedicated sportswear platform on M&S.com. More than 140 products from the two brands will be added to M&S.com throughout February and March. Reebok will be available on M&S.com from February, with Puma ...
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News briefsAuthentic Brands Group partners with SHG to expand Reebok in UK and Ireland
Authentic Brands Group (ABG) has forged a collaboration with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the handling of the Reebok brand in the UK and Ireland. Under the agreement, SHG will produce and distribute Reebok-branded football and basketball team training gear, uniforms, sportswear, training ...
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News briefsPuma is the most sustainable fashion brand
Utility Bidder has unveiled its own study revealing which fashion brands are making the most significant efforts to minimize their environmental impact. According to their report, the fashion industry was responsible for 10 percent of the world’s carbon dioxide emissions in 2022, surpassing both the aviation and freight industries. Topping ...
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News briefsNew executive appointment for Reebok Europe and Reebok LTD
Source: NGG Markus Kleber New Guards Group (NGG) announced the appointment of Markus Kleber as Senior Vice President, General Manager of Reebok Europe and Reebok LTD. He will lead the business strategy and oversee all functions of Reebok Europe and Reebok LTD. Kleber joins NGG from Adidas, ...
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ArticleReebok is preparing a new digital sneaker
Reebok is working on a “digital shoe experience” called Reebok Impact, for release sometime next year. The product here is digital wearables for metaverse avatars – that is, NFTs on a blockchain. The teaser video, however, is promising that “the experiences you share” in the metaverse will “become the digital ...
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Infographics & DataSportswear websites ranked by visitor age group
Which UK sportswear retailer website gets the most visits from Gen Z? What about Millennials? And which is the most popular sportswear retailer website for those over 65? Our infographic shows how online shopping tastes change with age.
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News briefsAuthentic and Sakar form partnership for Reebok
Authentic Brands Group and New Jersey-based electronics company Sakar International have partnered to develop a range of sports and training equipment for Reebok. Under the partnership, Sakar International will design, manufacture and distribute Reebok-branded basketball, pickleball, baseball, soccer and football equipment, as well as electronics such as audio, tech and ...
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News briefsReebok adds world champ boxer to its roster
As part of its strategy to reclaim its position in sports culture, Reebok has announced a new sponsorship deal with world champion boxer Shakur Stevenson. The partnership centers around “Move Like Shakur”, a collection of footwear, apparel and accessories for the gym, home and more. The custom boxing boots for ...
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News briefsReebok honors 50 years of hip-hop with new collection
As part of its Human Rights Now! Collection, Reebok is celebrating Hip-Hop’s 50th anniversary by showcasing apparel and footwear that pays tribute to the pioneers of the genre and its culture. The collection features the work of Hip-Hop photographer Joe Conzo and artist Rich Tu, and also donates $35,000 to ...
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News briefsReebok Basketball announces first endorsement deal under Shaq’s lead
Reebok has announced a new endorsement agreement with American college basketball player Angel Reese. It is the first signing since former NBA star Shaquille O’Neal was named president of Reebok Basketball earlier this month. Reese plays for the Louisiana State University (LSU) Tigers of the Southeastern Conference. O’Neal also studied ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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AnalysisMarket Analysis: The sports apparel market 2022
Our annual summary of the sports apparel market brings you global revenue and market-share development, and a regional breakdown of 29 companies.
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ArticleReebok Basketball puts star power in its C-suite
Source: Reebok Shaquille “Shaq” O’Neal Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such ...
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AnalysisMarket Analysis: The athletic footwear market 2022
Our annual summary of the athletic footwear market brings you the global revenue of 25 companies and compares how 2022 shaped up against 2021.
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ArticleCrisis shapes Russian sporting goods retail
Russian sporting goods retail underwent tectonic changes as several of the world’s leading brands pulled out from the country, and numerous businesses struggled to fill the gap, a marketing study conducted by the Moscow-based consultancy Retailer showed. Adidas, Nike, Reebok and Decathlon’s departure from Russia triggered a 40 percent slump ...
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ArticleFarfetch reports Q2 loss, small revenue drop
Farfetch Limited reported an adjusted Ebitda loss of $30.6 million and a 1.3 percent drop in revenues to $572.1 million for Q2 ended June 30. The net loss at the internet platform for luxury goods was $281.3 million against a profit of $67.7 million. Gross merchandise value (GMV) inched 1.2 ...
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News briefsBeverage mogul takes majority stake in Nobull
Impact Capital, the private equity arm of billionaire Mike Repole, last week acquired an unspecified majority stake in Nobull, a training footwear and apparel brand co-founded by ex-Reebok executives Marcus Wilson and Michael Schaeffer in 2015. His plans for the brand may include an eventual initial public offering. Repole, ...
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News briefsAuthentic Brands Group raises $500 million from General Atlantic
Authentic Brands Group has announced a $500 million primary follow-on investment from global growth equity firm General Atlantic, its current investor. The continued partnership with General Atlantic is meant to support Authentic’s worldwide expansion. General Atlantic first partnered with Authentic in October 2017. The latest investment brings General Alantic’s total ...
