All Reebok articles

  • News briefs

    Reebok partners with Heelys on shoe collection


    Reebok and Heelys , one of the companies owned by Sequential Brands , have announced a collaborative collection of 10 Reebok styles that feature Heelys’ wheel technology. In typical Heelys mode, it will be possible for the wearer to shift from a sneaker to a skate. The sneakers will ...

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    Adidas may offload Reebok by March


    Naming Anta Sports Products and VF Corp. as potential buyers for the brand, Germany’s usually well-informed Manager Magazin reports that the Adidas Grou p is planning to sell its Reebok division by next March. A spokesperson for the group said the company has a policy of ...

  • News briefs

    Reebok appoints new VP of creative direction


    Reebok has appointed Kerby Jean-Raymond , a Haitian-American fashion designer, to the position of vice president of creative direction, in replacement of Karen Reuther . He will be working with the product, global marketing and development teams. He will also join Reebok’s senior management, which reports to the brand’s ...

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    Reebok to release a plant-based running shoe


    In October, Reebok will be releasing the Forever Floatride Grow , a running shoe with uppers derived from eucalyptus trees, midsoles from sustainably cultivated castor beans, sock liners from bloom-algae foam and outsoles from plant rubber. According to Footwear News , the U.S. Department of Agriculture (USDA) has conferred ...

  • News briefs

    Reebok partners with Maison Margiela


    The French luxury fashion house Maison Margiela and Reebok have started to develop a joint product line, and the partnership is “set to span several seasons,” the companies say. The first products are scheduled for a launch on Sept. 22 in the spirit of “the cyber-industrial revolution” at ...

  • Article

    Reebok is giving the public a say in production


    Reebok has introduced an internet platform through which consumers from all over the world can determine the fate of the company’s new sneaker designs. The first design is actually a redesign, the “Bee Keeper” Classic Leather , by Emily Gibbemeyer and Alex Chou . Called First ...

  • News briefs

    Venum will replace Reebok as UFC apparel provider


    Venum , a French manufacturer of clothing and accessories for combat sports, will replace Reebok as the new outfitting and apparel partner of the Ultimate Fighting Championship’s ( UFC ) mixed martial arts promotion starting in April 2021. The contract has been brokered by IMG . The financial terms ...

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    Reebok breaks with CrossFit, whose founder quits


    Greg Glassman , who co-founded CrossFit 20 years ago, announced his retirement as its chief executive, after attracting strong criticism for tweeting ”It’s Floyd-19” in reaction to a tweet from the Institute for Health Metrics and Evaluation , which said that racism and discrimination are “critical public health issues.” ...

  • Article

    Brands signal their stance on racism as U.S. cities burn


    The videotaped death on May 25 of George Floyd , a 46-year-old black man, at the hands of white police officers in Minneapolis, Minnesota, has served both as a rallying cry for peaceful protests there and in other parts of the world as well as a pretext for riots across ...

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    Adidas fell by 19% in Q1, sees Q2 down by over 40%


    The Adidas Group reported today a sharp drop in profit margins on a 19.2 percent decline in sales for the first quarter, due to the coronavirus outbreak, but warned that the second quarter will be worse. With more of its store base still closed right now, the management is ...