Swedish “cleantech” company OrganoClick’s brand OrganoTex and Swedish brand and waterproof material specialist Abacus Sportswear are to collaborate together to bring the OrganoTex product range to golf retailers. Dormy, Sweden’s largest golf retailer, is the first result of the partnership and will launch OrganoTex in selected stores and online in May.
Abacus Sportswear is currently represented in 170 stores and golf shops and will market and sell OrganoTex to all customers within its segment in Sweden through its own sales force.
OrganoTex is based on technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and an industrial DWR. All products are PFAS-free and biodegradable.
