Decathlon has introduced a two-hour quick-commerce service across seven major Indian cities, reinforcing its omni-channel strategy as it targets ₹7,000 crore revenue and expanded market share by 2030.
Decathlon India has launched a two-hour quick-commerce delivery service in seven major cities, including Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, and Kolkata. The initiative aims to meet rising consumer demand for speed and convenience, particularly in urban markets where active lifestyles and digital adoption are accelerating.
Omni-channel push includes rapid delivery
The service complements Decathlon’s omni-channel approach, which combines large-format stores, e-commerce, and now rapid delivery. Customers can order sports gear, apparel, and accessories online and receive them within two hours, a move designed to compete with quick-commerce players and strengthen brand accessibility.
Ambitious revenue target backed by local sourcing
This rollout comes as Decathlon doubles down on India as a strategic growth market. The French sporting goods retailer operates over 1,600 stores globally—132 of them in India—and plans to increase local sourcing to 90 percent by 2030 while boosting India’s contribution to global sourcing from 8 percent to 15 percent. The revenue target is ambitious: ₹7,000 crore (€750 million) by 2030, supported by expansion into 90 cities and new product categories including wearables, fitness equipment and nutrition.
Quick commerce targets digital-first consumers
India’s sports market is growing at an estimated 8 percent CAGR, and Decathlon sees quick commerce as a lever to capture younger, digitally savvy consumers. The company also plans to invest in manufacturing and supply chain capabilities to sustain this growth.
