A homegrown AI system will help Indian footwear dealers make smarter inventory decisions by predicting what consumers will buy down to postcode level—part of a broader digital transformation that aims to triple Asian Footwears’ retail footprint by 2026.
Indian footwear manufacturer Asian Footwears has rolled out AsianGPT, a proprietary artificial intelligence platform designed to enhance demand forecasting and inventory management across its nationwide distribution network.
The AI engine, developed entirely by the company’s internal technology and analytics team, draws on more than two decades of structured sales data from across India to forecast product demand at a highly localized level. The system analyzes historical purchasing patterns across product categories, color and design preferences, gender-specific demand and regional consumption trends.
According to the company, several dealers who adopted the tool early have increased revenues by 25 to 30 percent through improved product selection, faster inventory turnover and more efficient working capital cycles. By aligning stock levels with local consumer preferences, distributors can reduce slow-moving inventory while maintaining availability of fast-selling products.
Pin-code level demand intelligence transforms dealer planning
Aayush Jindal, Chief Executive Officer of Asian Footwears, said the AI engine enables the company to anticipate consumer demand with precision down to the pin-code level. The system is designed to empower distributors and retailers to plan inventory more effectively while ensuring higher product availability across markets.Unlike conventional forecasting systems that rely primarily on seasonal patterns, AsianGPT provides granular, actionable insights tailored to specific markets and consumer segments.
The AI platform also strengthens Asian Footwears’ own supply chain operations by providing more precise demand signals for production planning and inventory allocation. This alignment across the distribution chain helps the company respond more quickly to emerging local trends and reduces the risk of overproduction or stockouts.
Launch aligns with €10 million manufacturing expansion
The launch of AsianGPT comes as Asian Footwears commits more than €10.5 million to expand manufacturing capacity and strengthen its retail presence nationwide. The investment includes two new manufacturing units that will add capacity for 10 million pairs annually. The AI initiative forms part of Asian Footwears’ broader digital transformation strategy, which includes scaling its retail footprint from 40,000 multi-brand outlets to 100,000 by FY26, increasing exclusive brand outlets to 100 stores by the end of this financial year, and enhancing manufacturing capabilities across its network.
AI adoption accelerates across footwear retail
The deployment reflects broader industry trends towards AI-powered inventory management in footwear retail, where brands face challenges including stock keeping unit (SKU) proliferation, size complexity and the need to optimise inventory across multiple channels.
AI-driven demand forecasting in the footwear sector enables companies to maintain optimal inventory levels by utilizing historical data and market trends, reducing both excess stock and stockouts. According to industry data, 30 percent of footwear retailers experience frequent stockouts, a problem that AI forecasting can help mitigate by predicting high-demand sizes and colors.
The technology addresses specific challenges in footwear distribution, where a single style can multiply into dozens of stock keeping units when accounting for size ranges, width options and color variations. This complexity makes traditional forecasting methods less effective and increases the risk of dead inventory or missed sales opportunities.
About Asian Footwears
Asian Footwears was founded in 1994 by Rajinder Jindal in New Delhi to address the lack of quality footwear in the Indian market. The company manufactures casual, sports and school footwear across multiple categories including running shoes, walking shoes, sandals and formal wear, with products typically priced between Rs. 500 and Rs. 1,200 (€5.25–€12.60).
The brand currently operates 12 manufacturing sites across states including Punjab, Uttarakhand, Uttar Pradesh, Delhi, Rajasthan and West Bengal, producing approximately one million pairs monthly. Asian Footwears distributes through more than 250 distributors and maintains an omnichannel presence through 40,000 multi-brand outlets, 35 exclusive brand outlets and major e-commerce platforms including Flipkart, Amazon, Myntra and quick commerce platforms Zepto and Swiggy Instamart.
The company’s brand tagline Go Chase reflects its positioning around supporting consumers in pursuing their goals. Aayush Jindal, son of founder Rajinder Jindal, joined the family business in 2017 after graduating from IIT Delhi and now serves as CEO, leading the company’s digital transformation and expansion initiatives.
